A collection prepared to live in a future post apocalyptic world.
If we don't change our consumption habits, by 2050, temperatures will have risen by around 2°C.
2°C that will cause major natural disasters, transforming our world into an almost uninhabitable planet. Floods and extreme temperatures will become our new norm.
In response to this critical situation, along with The North Face, Wunderman Thompson and Feelmaking, we endeavored to envision how a beloved brand could evolve into something that can discomfort anyone merely by watching it. We tried to imagine what could happen to the future exploration in nature during the end of the world. An effort that aimed to raise awareness about this defining issue in our existence.
I am proud to have not only directed the piece but also to have been involved as the lead designer in creating the AI-inspired outfits in collaboration with Wunderman Thompson.
A piece that I hoped has helped move some consiousness out there, even if it's just a small impact.
